At present, the release time of the developer test version of the iOS14 system is June 23, through a comparative analysis of the five dimensions of the release time of the developer test version of the iOS11, iOS12 and iOS13 systems, the release time of the official version, and the date of the first release of the new version. It is predicted that Apple may release the official version of iOS14 around September 20 and announce the penetration rate of iOS14 on or after October 15th. It is predicted that its penetration rate may be slightly higher than 55%.
Therefore, before the official release of iOS14 around September 20 (forecast), developers must take advantage of the opportunity of each version update and make the following preparations. It is recommended to start at the latest in August:
Must be optimized! ! ! According to the changes of iOS14, adjust the keyword plan, see the first point for details.
Must be optimized! ! ! The App optimizes (standardizes) the acquisition of user privacy rights. See the second point for details.
Optional, add points! ! ! New features in iOS14 (Widgets component, App Clip applet, etc.)! Teams with R&D resources can choose to seize this new change. See point 3 for details.
Next, a detailed interpretation of the above preparations ↓ ↓ ↓
ASO optimization that must be watched
ASO optimization that must be paid attention to-the function upgrade of the drop-down association word in the search box
When searching for a word in the App Store of the iOS14 system, you can automatically fill a word recommended in the drop-down association word box into the search box. The display rules are:
This phenomenon occurs when the searched word is not located at the first position of the associated word drop-down box, and the word located at the first position of the associated word drop-down box is larger than the searched word.
Impact and measures:
The sensitivity of auto-filling is very high, the shunt will be very powerful, and the first position of the drop-down association word box will become more important.
When optimizing ASO, you can pay attention to the search association words that are automatically filled in, add them to the keyword coverage scheme, or optimize key rankings. Especially with keywords, it is worth paying attention to.
For example, before the release of iOS14, you can search the app with quantifiers and observe whether the first place of the pull-down association words of these words will be filled. If you can, you can take the following remedy: use the time window before iOS14 release, increase the weight by optimizing keyword coverage schemes and search downloads, etc., so that your App’s search ranking under the filled words is higher. If the top-ranked apps are highly competitive, you can increase the index popularity of quantifiers to increase their index and change them to the number one in associative words to avoid being diverted.
ASO optimization that you must pay attention to-automatically correct search words with typos
When an incorrect keyword is entered in the App Store search box, the system will prompt that the keyword is incorrect. After testing, it was found that the former only appears in English context and pure numbers, and the closer the general search term is to the correct keyword or the closer to some big-name words, the higher the correction rate.
For example, when entering Facebokk, Apple will automatically correct it to the correct Facebook spelling method, and it also displays the search results of Facebook's correct spelling method. However, when entering Faceback, which is slightly different from Facebook, Apple will only Reminder: Do you want to search Facebook? It was not automatically corrected.
When searching for 3600, Apple will automatically correct the spelling to 360, and it also displays 360 search results.
In addition, we found that if you don’t want to search for Apple’s “automatic error correction” word, you can directly click on the prompt below “Do you want to search for xxx?”, the search results displayed will be different from the iOS13 system. For example, searching for facebokk will automatically Corrected to Facebook, if you insist on searching facebokk, the search results will be different from the iOS13 system.
When searching for solu, it will automatically be corrected to soul. If you insist on searching for solu, the search results will also be different from the iOS13 system.
The App Store search automatically corrects misspellings, which will affect the way of keyword optimization-"misspelling strategy", but because the current phenomenon of error correction will appear in the English context and pure numbers, so yes For English developers, the impact is still relatively large. For Chinese developers, don’t panic for now.
What has been observed so far is that the closer the search term is to the correct keyword or the closer to some big-name words, the higher the correction rate. Apple should use continuous machine learning and user interaction, such as the user's actions to correct errors after the official version is released. The correction range and threshold may become wider.
User privacy rights adjustments that must be followed
User privacy data use
In recent years, Apple has been continuously strengthening the protection of privacy and the function of enhancing data privacy. Some of Apple's new privacy protections require layout and optimization in advance.
For example, when the app uses the iPhone microphone in the background, the upper right corner of the screen will flash orange, and when using the camera, it will flash green. In other words, if some applications use the microphone or camera in the background, the system will alert the user. In addition, the app will no longer have overall access to the clipboard. When a third-party app is accessing the user’s clipboard, the system will give a notification to the user to prevent the disclosure of key information.