In the era of mobile internet and network evolution, we are often presented with a multitude of options for any given product or commodity. Users may not download an app simply because there might be a better alternative to marketing an app. At this juncture, the opinions of others can significantly influence a user's choice.

User reviews can directly sway potential users' perceptions of your services and products, thereby affecting conversion rates.

The more positive reviews an app accumulates, the higher its likelihood of achieving a high ranking. This is because both Apple and Google understand that an app's reputation can be quantified.

Ultimately, during the download process, users trust other users, much like we trust our friends' advice when shopping for new clothes. When a user selects a good app, they express gratitude to the user who recommended it, and this gratitude extends specifically to Apple.

Users can rate your app on a scale of one to five stars with ASO Services. Each customer's rating contributes to your app's total rating, which is displayed on your product pages and in search results. An overall rating is displayed for each region of the App Store or Google Play. You have the option to reset your app's rating when you release a new version.

However, we strongly advise you to use this feature judiciously. While resetting the average rating provides a more accurate reflection of the latest version of an app's performance - which can be beneficial, for instance, when an update effectively addresses a user's previous concerns - a scarcity of ratings can also diminish a user's inclination to download your app. Note that resetting the average rating does not reset your app's text reviews.

Text reviews enable users to share more detailed experiences with an app. If you opt to reset the average rating, previous reviews will still appear on the product page.

To post a valid review under the app in the App Store, a user needs to connect their Apple account. Writing a review in Google Play also requires a user to log into their Google account and post the review under the app. This way, both Apple and Google can ensure that all reviews come from real accounts.

Both Apple and Google have implemented anti-cheating mechanisms to ensure that the reviews displayed are from genuine users.

By taking these measures, the app store sacrifices a portion of the user experience. However, on the flip side, active and reliable user reviews have a more significant impact on the ASO algorithm.

Suspicious reviews stand no chance of scoring, and Apple's penalties are stringent, ranging from a clearance warning to the risk of app takedown.

The reviews rating mechanism allows users to rate directly within the app store to buy keyword installs, and developers can respond to user reviews on the app store.

What will be the impact of these new mechanisms on developers and ASO marketers, and how do developers perceive these new mechanisms?