In the App promotion process, developers must pay attention to user sources, App purchases, sales and other data to measure App performance, so as to adjust and optimize the promotion strategy, without using third-party data analysis tools, iTC background App analysis The function can display the data of each dimension of their own App for each developer to provide a basis for optimization.
"App Analysis" can provide various data such as App Store impressions, product page views, App purchases, sales, installations, App usage times, etc., to assist developers in measuring iOS and Apple tvOS user engagement, marketing activities, and revenue Happening.
App analysis includes three dimensions of indicators, namely App Store, Sales, and Usage. The “App Store” and “Sales” data are “pre-sales data”, which are 100% shown to developers in “App Analysis”, and the “use” part is because Apple believes that data related to user operation of the App is involved and has privacy Security issues, so the "use" part is only the data provided by relevant users who are willing to share this part of the data.
The data provided by the App Store is mainly counted from the perspective of the device, because if the user is not logged in to the AppleID, the content can also be browsed in the App Store, but there is also a need for data statistics at this time. This part of the data provides data on "impressions" and "product page views".
That is, the number of times the App has been viewed in the "topics", "categories", various rankings and "search" sections of the App Store, including "product page views". It can be understood as the number of times the icon/title/picture on the shelf has been seen in the App Store (seeing these items at the same time only counts once).
There is a "Independent access device" check box under "Impressions". If this option is checked, it means that the data of a single device repeatedly browsed to a single App is removed, and it is mainly used to view the approximate number of independent users per day/week/month I found my product in the App Store (default 1 device = 1 user).
Through App Store impressions, you can understand how often users click to download apps through a certain part of the App Store, and learn which part of the App Store has a better conversion rate and is more suitable for displaying your own App.
2. Product page views
That is, the total number of times the App product page has been viewed. Click on the product’s icon/title/star rating/shelf picture to enter the "Product Details Page". Users who view the "Product Details Page" generally mainly browse product descriptions and user comments.
Check sales through App purchases, in-app purchases and paying users. This part of the data is mainly based on Apple ID statistics, mainly due to Apple's security mechanism and ecological considerations.
1. App purchases
The number of first app downloads in the App Store. Updating, downloading to other devices using the same Apple ID, and re-downloading to the same device are not included in the download quantity. For free apps, the number of downloads of "Family Sharing" is included. If it is a paid app, it is not included. Only the first purchase is counted as a purchase. When viewing "App Analysis" data, you mainly browse "App Purchases", which is used to compare the recent downloads of reference products with third-party/own statistical tools.
2. In-app purchase items
"In-App Purchase Items" refers to the first purchase quantity of in-app purchase items purchased by a user using Apple ID. Promotional price subscriptions and subscription renewals are included in this indicator. In-app purchases restored on the same device or on different devices will not be counted.
"Sales" refers to the total amount paid by users for purchasing apps, purchasing app packages, and purchasing in-app purchases using Apple ID.
"App Purchase Amount" only supports paid apps, and "Purchase App Packages" only supports paid App packages. These three items can exist at the same time or not at the same time.
4. Paid users
"Paying users" refers to the number of users who have had the behavior of the "sales" module, and multiple purchases here are only counted as one user. If the product is a free product, and there is no package payment, no in-product purchase items, the data in the "Sales" part and the "Paid User" part are empty.
The data in the "use" part is counted from the two dimensions of "device" and "Apple ID". The main reason is that some data is based on Apple ID (such as "installation"), and some data is based on equipment (E.g. "App usage times").
"Installation" refers to the amount of App installation, where the amount of installation includes user uninstallation and reinstallation, product update, product restoration (icon is not deleted on the desktop), Apple ID sharing re-downloading, family sharing downloading, etc. aggregate data. Once the app is installed, it counts as 1 install.
iOS does not have the concept of "downloads". Downloading is an action. It can be cancelled during the App Store download process and will be automatically installed after downloading. Therefore, only the "purchases" and "installs" are counted. Since the installation amount is not 100% displayed, it may appear that the "purchase amount" displayed in the iTC background is greater than the "installation amount".
2. App usage times
Refers to the number of times that the user normally uses the product for 2 seconds or more. It can also distinguish the daily, weekly, and monthly conditions when viewing it, which is approximately equal to the third-party statistics app’s "User Usage Frequency"/"User Opening Frequency" data. This data can also be used See how active the App is, whether users use the product seasonally, etc.
3. Devices in active state
Refers to users who have used the product at least once within a certain period of time, that is, users who have opened the product for at least 2 seconds or more in a certain period of time ("active" does not refer to users who are currently online); here statistical indicators are approximately equal to the first "Active users" of the tripartite statistics platform.
4. Active in the past 30 days
Refers to the number of active users 30 days forward from the current date, which can be equivalent to the number of active users in the past 30 days based on the current date.
Compared with the statistical presentation of each independent month, the advantage is that the 30 days here are daily forward, which can be better for data ring comparison.
5. "Crash" section
"Crash" refers to the total number of app crashes in a certain period of time. Product crashes refer to situations such as crashes, abnormal exits, and freezes when users open the product and use it.
6. "Delete" section
Refers to the number of times the App has been deleted from the user’s device. Here, “number” is not the number of users who deleted the App, and “delete” does not mean “uninstall”. The “uninstall” App document data will be retained and the icon will remain in the user If you delete the desktop icon, the desktop icon will be deleted together with the App document data. If the user flashes back immediately after opening it (less than 2s), it will not be counted as the "App Use Times" and only the number of "Crashes" will be recorded....