【ASO】 What are the differences between ASO and SEO?

  • 2020-05-21 19:32
1. Different definitions

ASO refers to application store optimization, that is, to optimize the promotion of various display positions of applications in various application markets, rankings, keyword rankings, etc., so as to obtain more effective impressions and obtain natural traffic at low cost.

SEO refers to search engine optimization. Through on-site and off-site optimization methods, the website can meet the search engine ranking requirements and improve the keyword search ranking, thereby attracting accurate traffic to the website and gaining more users.

SEO is more inclined to optimize the "search" results, and in addition to optimizing keyword search rankings, ASO also includes optimization of non-search results such as lists and Apple recommendations.

Second, the optimized content is different

ASO optimization content includes basic optimization, search optimization, list optimization, recommendation optimization, etc .;
1) Basic optimization includes application title, application description, ICON, pictures, comments, etc. to improve user conversion rate.
2) Search optimization includes keyword coverage optimization and keyword ranking optimization.
3) List optimization: rushing the list (through a short period of large downloads to improve the ranking effect of the list, so as to obtain a better list display position), changing the list category (by changing the appropriate classification to improve the ranking list), Paid transfer is free for a limited time to improve ranking.
4) Recommendation optimization: Apple boutique recommendation is not impossible to optimize. Writing self-recommendation letters, cooperating with the functions of Apple's new system or cooperating with festivals are all ways to enhance the chance of being recommended.

SEO optimization is mainly to use keywords, website structure and content, focusing on the optimization of internal and external links;
1) Keyword optimization: write original content based on hot search terms, keep the site constantly updated, and post links to blogs, forums, Weibo and other channels to increase external links
2) Website optimization: webpage optimization (title, keywords, description), related links (tag tags), anchor text links, navigation links, and picture links, etc.
3) Optimization of external chain: exchange of friend chains and outsourcing of other channels to maintain the diversity of links

3. Different data dimensions

ASO data dimension: keyword coverage and ranking data, keyword search index, keyword popularity; user download data, retention and payment, used to evaluate ROI, follow up ASO optimization effect.
SEO data dimension: keyword search ranking, source keywords, website PV / UV, etc.

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