【ASO】 Apple App Review team review mechanism exposure! 40% of apps will be rejected?

  • 2019-10-19 12:29

Machine screening preliminary screening classification, artificial random allocation enhanced audit

For Apple's review, we have always had a questioning attitude. Is it a machine audit or a manual audit? According to people familiar with the department, although Apple does use automatic filters (machine audit), the department still relies on manual review. The role of the machine audit is mainly to filter out the obvious unqualified audit content and efficient allocation work, and improve the fairness and efficiency of the manual audit. All audit results were manually reviewed by Apple's reviewers.

According to Facebook and YouTube insiders, Apple's manual review is made up of Apple employees. App reviewers are based on the iPhone app. As the work experience accumulates, the training will increase. The auditor's work direction will include in-app purchase, subscription and other functional reviews or Apple Watch and Apple TV. Audit of the platform application.

There are currently more than 300 reviewers at App Review's headquarters in two offices in Sunnyvale, California. According to a person familiar with the matter, Apple recently opened a new app review office in Cork, Ireland and Shanghai, China. In recent years, Apple has increased the number of reviewers. I believe that for developers, the improvement of audit time and efficiency is a good news.

Apple's language requirements for the reviewers are very high. Because the app is distributed according to the language, that is, the Chinese app is reviewed by the Chinese team, but considering the problem of malpractice, it is currently randomly assigned by the machine review. That's why Apple's reviewers' language is their focus, and Apple says some reviewers speak 81 different languages.


60% pass rate and 40% rejection rate

Each of Apple's reviewers will need to review 50-100 applications per day, and Watchtower will track the review of each app in order to respond to the developer or to re-submit the review through the developer's modification, and also for Apple. Collect app quality related data.

For the reviewers, Apple has developed an SLA assessment system (service level agreement), and Apple's requirements for audit time are very clear. Respondents are required to achieve 50% application completion review within 24 hours and 90% application completion review within 48 hours. Apple said that 40% of apps will be rejected or updated, rejected, and related issues will be reported and sent back to developers. In the case of multi-dimensional assessment data at the same time, the SLA will reach the normal standard. When the data is lower than the normal value, the reviewer will receive an email notification to warn.

Such an audit system ensures that developers submit feedback after review and regulations on audit efficiency and quality.


What should developers do after rejection?

Developers can appeal to the App Review Board, which is composed of senior reviewers and has the authority to modify the review decisions of lower-level reviewers.



According to Apple's overall refusal, most apps are rejected by Apple for three reasons:

1. A confusing or deceptive app

2. Vulnerable App

3. App that infringes on user privacy


From these three starting points, developers can mainly reflect on whether there is relevant content experience in the code to ensure the smooth review of the product.

Developers need to pay attention to:
An auditor who worked at Apple said that after the refusal, the developer chose to appeal, and Apple explained the reasons for overturning or rejecting the App. At this time, someone inside Apple would call the developer. Therefore, if the developer receives a phone call from Apple, he can communicate in time and ask for the reason for the rejection.

Refusal will not be determined by the size of the company and the size of the developer team. Apple will treat all developers equally. Do not have a sense of superiority, Apple's refusal will not look at the background, so developers recommend multiple inspections before submitting for review.

Payment Abnormal, Parental Control App Apple reviewers will pay special attention to it. If there is a problem, they will contact you actively, so the relevant App needs to pay attention to determine that there is no escape or deception.

Apple gives developers a common solution to the reasons for rejection in the App Review webpage. Developers can refer to Apple's recommendations for timely corrections and apply the app as soon as possible. The specific content can be copied: https://developer.apple.com/cn/app-store/review/ to view.

If the developer needs to make further appeals, etc., you can communicate directly with Apple through "Contact Us":

Https://developer.apple.com//contact/#!/topic/select


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